I am passionate about creating new ideas and bringing them to life through digital contents that converts and transforms audiences.
Product Branding and Graphic Design
What Builds a Company Personality?
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Reflect positive impressions that appeal to target customers.
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The brand personality should be represented in all your branding endeavors, from your logo to your website to the tone of voice of your content materials.
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Should reflect your business goals and company culture.
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Should reflect the value that you provide to your target customers.
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Should reflect the expertise in your field or business to foster trust and authority.
Approach to branding to help you make the most of your brand.
As a Social Media Manager I worked with the Business Owners to create the branding design of logo, email, newsletters, print materials and signage to give the guests more information about the business.
I started doing market analysis research about competitors, industry and target market. With the information I gathered, I was able to define the brand messaging and guidelines summarizing the core brand elements such as key messaging, brand tone and voice, and visual aspects.
After this, I was able to apply market research and learning on psychographics to define my buyer personas and start creating a product launch marketing campaign.
For the two business campaigns, I created content materials such as images and videos that reflect the brand distinction and purpose.
I also created long-form blog posts that aligned with the buyer persona and content marketing campaign goals.
Once the content was created, I proceeded to create and publish a landing page on Wordpress.
Graphic Designs
Communicate. Visually & Digitally.
My graphic designing services involve digitally designed graphics and visuals produced to build positive reputation of the product and brand distinction.
My hands-on experience with the two start-up companies have developed my passion in creating unique content ideas that include aesthetic designs to take businesses to the next level of digital dominance.
To develop brand designs that could develop trust with the company, I ensure that the designs carry the tone that syncs with the chosen brand attributes to help send the right message to the target audience.
To appeal to an audience to win their attention, resonate with who they are and ultimately influence their buying decision, I put focus on the effort into developing a high number of distinct brand assets, including logo, colour palette, patterns distinctive images, audio, that dramatically increase their chance of being remembered and adopted.