I am passionate about creating new ideas and bringing them to life through digital contents that converts and transforms audiences.
Case Study 1: Transient Hotel
Role: Web Designer and Content Creator
Timeline: 45 days
Date Completed: March, 2023
As a Social Media Manager, I collaborated with the Business Owner to develop the branding design of their website as well as content development for Facebook and Instagram posts, print materials, and signs to inform visitors of the business.
The business owner wants a colorful yet clean and calm combination of color branding, the graphics were to complement the company logo and guidelines.
SEO Search Results
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The hotel has maintained its no. 1 spot in the google search ranking due to its high rated reviews and number of reviews and partnership with the 3rd party marketing agencies. I have created Facebook and Instagram posts to increase the awareness of the community. see results
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Due to the hotel's advantageous location, it showed up on the first page of Google search results. see more
Facebook Post
Featured Post
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Post gained 2.8 K organic reach when posted on Facebook Reels in less than 1 month
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Promoted the Transient Hotel for the Celebration of the Dinagyang Festival 2023. The first ever Dancing on the streets after the pandemic.
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Utilized the hashtags search and activated the tags and share options. see video
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2.8K
Facebook Reels
To promote the Transient Hotel, I made a research about the nearby tourist attractions and created Facebook and Instagram Reels.
Instagram Stories
To promote the Transient Hotel, I made a research about the nearby tourist attractions and created a reel.
The Google Business Profile Traffic increased by 1..67 %
A glimpse of the results
Goal: Increase Community Engagement and Followers on Facebook
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· Focused on three KPI metrics for Facebook and Instagram: Increasing followers, engagement, and likes.
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· Connected with current and possible clients on Facebook and Instagram to increase follower and post engagement
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· Activated our key accounts and other industry influencers through shared posts, comments, and tags
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· Created several viral posts under community hashtags that led to direct sales leads and reposts.
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· Created custom content for Instagram and Facebook including photo carousels, videos, and industry and event-specific Instagram Stories.
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· Gathered direct leads for sales that assisted in their monthly quote goals
Case Study 1: Transient Hotel
Role: Web Designer and Content Creator
Timeline: 45 days
Date Completed: March, 2023
As a Social Media Manager, I collaborated with the Business Owner to develop the branding design of their website as well as content development for Facebook and Instagram posts, print materials, and signs to inform visitors of the business.
The business owner wants a colorful yet clean and calm combination of color branding, the graphics were to complement the company logo and guidelines.
SEO Search Results
-
The hotel has maintained its no. 1 spot in the google search ranking due to its high rated reviews and number of reviews and partnership with the 3rd party marketing agencies. I have created Facebook and Instagram posts to increase the awareness of the community. see results
-
Due to the hotel's advantageous location, it showed up on the first page of Google search results. see more
Facebook Post
Featured Post
-
Post gained 2.8 K organic reach when posted on Facebook Reels in less than 1 month
-
Promoted the Transient Hotel for the Celebration of the Dinagyang Festival 2023. The first ever Dancing on the streets after the pandemic.
-
Utilized the hashtags search and activated the tags and share options. see video
2.8K
Facebook Reels
To promote the Transient Hotel, I made a research about the nearby tourist attractions and created Facebook and Instagram Reels.
Instagram Stories
To promote the Transient Hotel, I made a research about the nearby tourist attractions and created a reel.
The Google Business Profile Traffic increased by 1..67 %
A glimpse of the results
Goal: Increase Community Engagement and Followers on Facebook
-
· Focused on three KPI metrics for Facebook and Instagram: Increasing followers, engagement, and likes.
-
· Connected with current and possible clients on Facebook and Instagram to increase follower and post engagement
-
· Activated our key accounts and other industry influencers through shared posts, comments, and tags
-
· Created several viral posts under community hashtags that led to direct sales leads and reposts.
-
· Created custom content for Instagram and Facebook including photo carousels, videos, and industry and event-specific Instagram Stories.
-
· Gathered direct leads for sales that assisted in their monthly quote goals
What Went Well:
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The number of followers on Facebook has increased by 48%.
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The Landing Page has boosted the company's online credibility and improved the consumer experience.
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The promotion through Facebook has improved the Organic reach in addition to the business's partnerships with Third Party marketing firm like RedDoorz, which has raised the number of Contact Us interactions on the website.
Case Study 2: Beach Vacation House and Lodging
Role: Web Designer and Content Creator
Timeline: 60 days
Date Completed: Oct 2022
The Beach Vacation House and Lodging is a start-up company that caters to the needs of the tourists, travelers and adventure seekers. My initial research focused on understanding and empathizing with the individuals who want to spend their time on a special vacation comfortably.
I audited their Facebook and Instagram Account and found out that the business needs to promote the nearby tourist destinations and create their Google Business Profile to increase their visibility in Google Search.
Due to lack of financial budget, I helped them create a Landing Page to showcase their services and created Facebook and Instagram Posts to help the business improve its searchability.
SEO Search Results
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The Wedding Venue became visible on the first page when posted on Reddit and Facebook . see results
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Most Relevant Post on facebook search results on the first page. see results
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The Beach Vacation House became visible on the first page search results. see results
Facebook Posts
Sample of the Social Media Copy that I created for the Beach Vacation House and Lodging
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" A strong person and a waterfall always carve their own path". Never stop chasing your dreams; you may stumble and fall but just like the waterfalls, you will always find your way through them.
Instagram
Grid
Blogs Posts
Personal Blog Post Copy
Goal: Increase Community Engagement and Followers on Facebook and Instagram
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Focused on three KPI metrics for Facebook and Instagram: Increasing followers, engagement, and likes.
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Connected with current and possible clients on Instagram to increase follower and post engagement
-
Activated our key accounts and other industry influencers through shared posts, comments, and tags
-
Increased the quality of content by working with vendor photographers and video producers to create new imagery
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Created several viral posts under community hashtags that led to direct sales leads and reposts.
-
Created custom content for Facebook and Instagram including photo carousels, videos, and industry and event-specific Instagram Stories.
-
Gathered direct leads for sales that assisted in their monthly quote goals
What Went Well:
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The Facebook Account has increased it's followers by 20%
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The Blog Posts have increased the page views of the landing page.
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The Facebook Account became visible on the first page in the keyword search due to the "Most Relevant" post which targeted the specific audience. (see more)
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Promoted the Beach Wedding Venue and Special Events Venue which has increased the awareness of the target audience and the community.
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The Beach Vacation House was chosen as the location for the Pre-Wedding Photography Shoot and Venue due to the increasing awareness of its breathtaking and panoramic ocean views.